Yardsellr: The social p2p shopping platform
Yardsellr is a new site designed to connect buyers and sellers through facebook and twitter. There are different blocks (yardsale metaphor) that users browse, divided up by category and interests. Users can comment on and like a block, which will add it to their news feed (like if you “like” a page). This will push the newest products in that block to your feed, the frequency of things showing up obviously based on the level of the users’ interactions with those products and blocks. This is similar to what HauteLook is doing, except it is an entire person to person shopping platform, as opposed to just one business to consumer style vendor.
Web 2.0 makes total sense for ecommerce because people are more inclined to buy things their friends recommend and engage in etc, but what about for publishers? This trend of services becoming more and more social, integrating more deeply into the stream is completely emerging right now. It’ll be interesting to see what direction it is really going to take off for publishers. My thinking is a completely social flipboard type thing, where you can see all the things your friends recommend/retweet etc, more clearly as its own entity.
[Mashable]
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