A charismatic brand can be defined as any product, service or company for which people believe there is no substitute … Among the hallmarks of a charismatic brand are a clear competitive stance, a sense of rectitude, and a dedication to aesthetics. Why aesthetics? Because it’s the language of feeling, and, in a society that is information-rich and time-poor, people value feeling more than information.
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Marty Neumeier in “The Brand Gap”. I am rereading this book slowly to ponder his wisdom and let it swirl in the grey cells. I thought about this quote all weekend. He goes on to explain a charismatic brand’s magical ability to bridge the gap between strategy and creativity. (via gbattle) (via caterpillarcowboy)
Yes. This.
(via mikehudack)
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