Mashable has procured documents about the release of an official Tweet Button— the first of its kind produced in house, by Twitter. The customary retweet button that has found its way onto most publications on the web was developed by Tweetmeme, a company which aggregates all the popular links on Twitter, determining the most popular, sorting it by category and relevance. We hope that Twitter isn’t torpedoing this service, but instead the two are combining their powers for good to better sort Twitter’s ever expanding content.
Another oddity of this story is the fact that all of the images Mashable uses have a note on the bottom saying that they’re confidential and subject to a non-disclosure agreement. I’m curious what the agreement may have been, allowing the release of this information, yet not removing the NDA caption on the screenshots.
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